Consumers can visit a local Forward Shell station and fill up at the designated fueling pump to support Arenac Community Center and the Children’s Advocacy Centers of Michigan.

Standish, MI — Forward Corporation is proud to partner with Shell USA (Shell) on “The Giving Pump” as part of its Force For Good initiative to drive positive change in local communities by giving back. Running through September 30th, 2023, a portion of the purchases made by consumers who use the designated pump at Arenac County Forward Shell stations will support the Arenac Community Center. Purchases made by consumers who use the designated pump at 23 remaining Forward Shell stations will support the Children’s Advocacy Centers of Michigan.

The Giving Pump at Forward Shell stations will be specially marked with colorful signage to inspire
consumers to fuel up and support local charity. It’s easy to participate in the program, and it costs customers nothing extra.

Last year, Forward Corporation raised nearly $9000 for the Arenac Community Center and Make-A-Wish
Michigan through The Giving Pump initiative. “We are proud to support two great organizations and
help raise money for such important services in our communities,” Forward Corporation President Abby Moniz said.

More than 7,500 Shell stations across the U.S. are participating in the Giving Pump initiative. Those looking to find a participating station can visit

Since launching Force for Good, Shell has highlighted the impacts its wholesalers have made in the communities in which they operate, going beyond fuel quality and loyalty. Through The Giving Pump,
Shell Wholesalers and retailers have donated over $4.7 million and supported over 500 charities.

Visit to find additional program details, participating sites and content on local charity partners, and follow @ShellStationsUS to keep up with the latest news.


Shell USA, Inc is an affiliate of Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 12,000 people working to help tackle the challenges of the new energy future.


Forward Corporation is a fifth-generation, family-owned and operated Michigan company that has been
in business over 98 years. Known primarily for its 29 Shell and Marathon convenience stores, Forward’s brand portfolio has grown to include Subway restaurants, a Super 8 Hotel, a Quality Inn Hotel, and The Lumber Jack Restaurant in West Branch. Forward Corporation also owns and operates Forward Energy, a home-heating business, and T.R. McTaggart, a custom screen print and embroidery business. Forward Corporation is headquartered in Standish, Mi., and proudly employs nearly 900 Michigan residents across the state.