WEST BRANCH, Mich. (June 3, 2020) – North-bound travelers and local residents will have an additional dining option next week as Forward Corp announced today that its LumberJack restaurant in West Branch will re-open Wed., June 10.

The announcement comes two days after Michigan Governor Gretchen Whitmer declared that the state’s restaurants and bars could resume dine-in service June 8 with reduced capacity. The LumberJack has been closed since 3 p.m. on March 13 when Whitmer’s executive order prohibited all but take-out, drive-thru, and delivery.

 “This is exciting news for Forward and for the West Branch area,” said Abby Moniz, fifth-generation president of Forward Corporation. “It means our employees can get back to work, and our loyal customers can return to a favorite dining spot.” 

In addition to announcing its opening, Forward Corp also unveiled an updated Web site and branding initiative focusing on the LumberJack’s delicious food, large portions, and unique theme. The campaign includes digital, radio, and billboards.

Initial hours are Sunday-Thursday 7 a.m. to 8 p.m. and Friday-Saturday 7 a.m. to 9 p.m. For more information about the LumberJack, visit VisitTheLumberJack.com

About Forward Corporation

Forward Corporation, a family-owned and operated Michigan company, has been in business over 90 years. With 29 Shell and Marathon convenience stores, Forward Corporation’s brand portfolio has grown to include Subway restaurants, Super 8 motels, a Quality Inn, and The LumberJack Restaurant in West Branch. Forward Corporation also owns and operates Forward Energy, a heating fuels business, and T.R. McTaggart, a custom screen print and embroidery business. Headquartered in Standish, Mich., Forward Corporation proudly employs 1,000 Michigan residents across the state.